Our Partnerships

Every day, we look forward to hearing from consumers wanting to get the straight facts about neighbourhoods across the GTA. We were especially excited to hear from two of Toronto’s biggest names – The Globe and Mail and Toronto Life Magazine – looking to do the same. The request? Drilling down to get the right numbers behind each of Toronto’s neighbourhoods. The goal? Arming Toronto consumers with empowering tools.

Realosophy and The Globe and Mail

Beginning in the spring of 2008, we partnered with the Globe and Mail to update the newspaper’s semi-annual real estate market report. The Globe wanted to make its report more useful to consumers by reporting price activity at the neighbourhood level – and approached Realosophy to make this exciting project happen.

Realosophy has pioneered the reporting of neighbourhood level housing data since we recognize that MLS districts often encompass areas that differ significantly in price and lifestyle. The result of the collaboration? A full colour map of Toronto neighbourhoods by average price and year over year price movement.

The release of the map (a double-page newspaper insert and interactive online graphic) is accompanied by an online QA with Realosophy founder John Pasalis. We love this twice yearly opportunity to hear directly from consumers about their most pressing questions and concerns.

Go to QA session with John here.

Realosophy and Toronto Life

This year, we are excited to be teaming up with Toronto Life Magazine on the publication’s hotly anticipated real estate guide. Toronto Life contacted Realosophy to get the most up to date neighbourhood level price data available in the city.

To adapt our technology for the project, we had to ask ourselves some interesting questions. Could the same street be considered part of two different neighbourhoods? Do boundaries known by sight correspond to boundaries denoted by price and lifestyle? And could the sunny side of a street ever belong in the wrong neighbourhood?

Thanks to the partnership, the 2010 Toronto Life Real Estate Guide highlights the critical numbers as well as the more intangible qualities that bring neighbourhoods to life. Full of interesting tidbits about neighbourhoods we’ve loved for years and others we’d like to dream about more - the guide is a permanent fixture on our bedside tables.

View the 2010 Real Estate Guide here.